Myspace Makes A Comeback With $20 Million Campaign
Posted: June 16, 2013 by Maja Johnson
For those of you that don't remember social media before Facebook, Myspace was first. Ten years ago, the social network had 125 million users and was than Google. MySpace failed to keep up-to-date and lost the market to Facebook dropping to 25 million. Despite all attempts to re-invent the site, MySpace was never heard from again.
Today, Myspace is trying again. With new applications available for both Android and iOS, the site allows users to log in through Facebook and Twitter accounts. They are highlighting the ability to share animated GIFs, a feature called MyRadio, and much more. Tim Vanderhook, CEO of Specific Media, announced that Myspace will become a site that will join all social media in one.
To highlight their new features, the social network site launched a new promotional campaign this Wednesday worth $20 million. Many celebrities as well as its owner and face of Myspace Justin Timberlake have joined the campaign. The party for the official relaunching of the once biggest social network in the world took place at the El Rey Theater in Los Angeles.
According to Vanderhook, Myspace will target young people between the ages of 13 to 30. He believes that the social media will be very popular among musicians and artists who will be able to display their talents and creativity through their pages.
Judging the reaction of the industry, it feels like all this effort is a little too late. Becoming a portal is another way of tossing the white flag and passing the torch to the competitors. There are dozens of social media portals that already allow users to connect their networks, and the MySpace management is a little out of touch with the needs of the industry. It's sad to say farewell to the site that started it all but under the current management, the Internet won't be seeing MySpace return anytime soon.