Pay-Per-Click And Cost-Per-Click Numbers Jump in Q2 for 2013
Posted: July 16, 2013 by Alex Chan
According to the latest report by Covario, a global search marketing agency, pay-per-click (PPC) spending rose 20% while cost-per-click (CPC) showed an increase of 10% for Q2 compared to Q1 in 2013. The highest jump was seen in mobile PPC with a massive 132% rise compared to last year. From Q1, Mobile PPC rose 39%.
Smartphone spending has been on a constant rise for the last several quarters. The CPC increase for smartphones has risen 40% while desktop CPC has jumped 60%. This comes as no surprise since the smartphone market is still new and unexplored. Tablets on the other hand, have shown a drop in CPC of 12% for the first time.
Among search engines, Google is still the dominating platform with 86% of PPC and 62% of CPC. Compared to 2012, its numbers showed a rise of only 13% but they are still dominating first place position in the industry. The Yahoo-Bing Network (Yahoo Ads) has also showed a spending rise of 23% compared to 2012, and 7% from Q1. On the other hand, In China, the search engine Baidu is holding a firm position with an impressive 70% rise compared to Q1, and 22% rise compared to 2012.
In the future, the marketing agency expects that tablet and smartphone influence will continue to rise as the dominant marketing platform. The era of mobile advertising has just begun and marketers are excited to see what this new frontier will bring.