Facebook Promoted Posts And How They Help Businesses
Posted: July 17, 2013 by Alex Chan
Social Media is an important factor when it comes to having a successful business in today's world. For example, Facebook currently has a user base of over 1 billion users. Statistics show more than 70% of active users connect to a local business on Facebook. In August 2012, Facebook launched a feature called "Promoted Posts". This feature, together with the original content a business page produces, is able to increase the business's "popularity" in terms of likes, shares, views, and so on. So, how does it really work?
First of all, business owners must learn the rules about what can and cannot be promoted through the feature "Promoted Posts". Usually businesses tend to promote themselves through images. However, Facebook only allows images that have less than 20% texts on them. In addition to text, the standard compliance rules are in place – no adult, no SPAM. The Facebook advertising platform offers a wide range of tools that will notify you whether an ad has been approved or denied.
Using Facebook's advertising platform, a promoted post can reach a wide audience or a small niche. The option to promote to fans and friends of fans, or let Facebook find the right target audience, is what makes this system unique. This option gives local businesses that cater to local needs the ability to reach their fan's friends who may be interested in becoming a fan themselves. The pricing model is simple. Just choose how much the ad spends daily and select a demographic through a wide variety of options. Whether it is $10 or $1,000, Facebook will tell you how many people your money will reach. Targeting is done by age, gender, location, hobbies, activities, culture, religion, movies, and many more options. Once a promoted post has been kick started, it will last for three days until it is no longer available on the News Feed. After that, it can only be found on the business's Home Page and can be shared organically.
Promoted Posts can really make a difference for a business, either big or small. For a small amount of money ($10-30), a featured post can reach tens of thousands more people and increases your fan list quite a bit. This is a great tool for small businesses that have a tight budget. Using this new feature along with other tools provided by Facebook, promoting a business becomes much easier. However, regadless of how popular a single post is, it does take fresh daily content to satisfy the fans.