Samsung Is Beating Apple In Smartphone Sales
Posted: November 16, 2013 by Emily Brown
Samsung Electronics is firmly holding the lead over Apple in global smartphone sales during the third quarter, according to a latest research conducted by Gartner. Given in percentage, the South Korean tech giant holds 32% of the global smartphone market, followed by its American rival, which has only 12%.
Over the last year, Samsung managed to preserve its supremacy as the biggest vendor, with sales that soared to 80.3 million units, going up for 47% year on year. As its runner up comes Apple, with sales of 30 million units and an increase of 23% on annual basis. By the numbers, Samsung and Apple have shares of 32.1% and 12.1%, respectively.
As good news for both companies comes the fact that they saw an improvement in their sales, when compared with the sales figures of the same quarter last year. More precisely, Samsung sold more than 80 million 'smart' devices and Apple sold more than 30 million. The general growth in smartphone sales comes mostly from Asia, according to the report. It's mostly because the costs of the devices are getting so low that they don't cost much more than regular feature phones.
Speaking of Asia, China's Lenovo comes right after Apple in the global smartphone race, all thanks to the substantial growth in its home market, Gartner's research unfolds. What's most surprising, this third-placed tech firm saw a more hasty growth than either Apple or Samsung.