Samsung And NBA Team Up For $100 Million Deal
Posted: October 28, 2013 by Emily Brown
Samsung and the NBA have recently inked a deal worth $100 million, which will bring Samsung devices on the NBA basketball courts.
According to a press release from Samsung and the league, there has been concluded a three-year contract that will allow coaches to use Samsung tablets for explaining tactics, while referees will judge close calls on Samsung TVs. This now makes the brand the official handset, tablet and TV provider of the NBA, Women's National Basketball Association and NBA Development League.
In other words, the move will make Samsung one of the most prominent brands in NBA giving it increased visibility during some of the most critical moments of the game. But still, there will be a little bit more than improved brand visibility as the NBA is said to be putting out content that is customized for Samsung's devices, this even goes for Smart TVs, allowing the Korean giant to further differentiate its offerings.
Coming on the heels of recent Samsung endorsements by LeBron James and Jay-Z , this deal is not the first time that Samsung has turned to the NBA to augment its cool factor. The basketball star LeBron promoted the Galaxy Note 2, whereas rap icon and former owner of Brooklyn Nets Jay Z sold the Galaxy S4 in a $20 million sponsorship deal.