In short, content marketing is an umbrella term for creating content to engage users and improve brand loyalty. The idea of content marketing has always been a major form of online promotion but social networks have brought it to a new level. Facebook, Twitter, YouTube, all the new popular networks, are a common place for us to share, post, or like content for the world to see. The content sharing concept combined with a friends-based recommendation system is a powerful way for companies of all sizes to reach a wider audience.
The benefits of creating your own content are countless. Through content, we can voice our opinions, educate clients, and build trust. From an SEO point-of-view, content builds relevance, increases backlinks, and widens our keyword reach. Without a doubt, quality content increases SEO.
Quality Content, emphasis on Optimized
The Internet is about trading information so what does that say about a site with poor-quality content. People won't want to share or link to pages that are hard to read or contain webspam. Our job as publishers is to create content for our audience that they will want to share, post, and mention to their friends. The only way to do that is to create a quality, optimized product.
We're loaded with great content so all that's left is to target it. That's where optimization comes in. In our previous chapters, we chose a niche for our SEO campaign. Our content needs to reflect our niche.
For some optimization tips, follow our SEO Optimization blog as we test the latest tweaks to improve your rankings.
So we've chosen our chosen our niche and select our keywords, created quality content and optimized it, what's next?Back to Top