Keyword SEO

What is SEO, and how does it work?

Keyword Research and Targeting a Niche

The first step in optimizing is figuring out which keywords to target. How do we decide when the possibilities are infinite? The good news is all you need to do is determine who you're building a website for – Your Niche. Every niche has its own natural keywords determined by the industry, customers, and every day surfers. For Build For Search, we've chosen "SEO Optimization" and "Web Development".

Every user sees a different set of search results. The results for every user are determined by a user's past searches, their location, and the websites they've clicked through. When determining the niche, it is important to consider the location of your audience. From there, all you need to do is figure out a few keywords.

Keyword SEO

The simplest way to figure out the keywords to target is to go straight to Google and type in your niche:

Google Autocomplete

Google released "Google Autocomplete" which tries to guess your search query based on the most popular keywords. There are pro's and con's to this method.

Pros: it's easy, gives you the most popular keyword for that string, no tools required
Cons: It only suggests based on your initial entry; it will not provide broader suggestions which can be useful.

The image also shows that the search is being done from Canada – Google Canada. That means the results will give more emphasis on sites related to that area of the world.

Another simple option is to use Google's Keyword Planner:

*Note that as of August 2013, Google's Keyword Tool has been discontinued and the tool has been updated into the latest "Keyword Planner"

Keyword Planner

Using this tool will provide a wider range of keywords; however going through each one can be a daunting task. Rather than reviewing every keyword, sift through and find the ones most relevant for your site. The tools also offers a "Avg. Monthly Searches" and "Competition" options which can help you further target your keywords. The goal here is to target the keywords with the largest monthly volume, and lowest competition.


From here all you need to do is review the data. Choose your keywords based on the difficulty vs amount of expected traffic. It's a balancing act from this point – choose keywords that you have a chance to rank for while also yielding decent organic traffic.

4. User-Friendly Navigation and Design »»

Back to Top
Posts by Alex Chan
Alex Chan
With over a decade of development experience, Alex has helped countless websites grow and build traffic. His most recent project Celebrity Net Worth has grown exponentially which has prompted the creation of the development brand Build For Search. Based in Whistler, Canada, Alex gets a fair amount of down time on the ski hill. Follow him on Google+.