Google is NOT out to get you.
The most common myth we deal with. Many, many people believe that Google is out to get us. While I have no way to guarantee Google's intentions, everyone needs to take a step back and considering what's happening. Google is offering a free search service for webmasters and people to browse the Internet. Their top priority is profit, and the bottom line is whatever our companies make, it's not enough for Google to come in and mess with. Secondly, it's in their interest to build the "best" Internet possible. They have no interest in the clientele from any storefront, event, or real world source. It's simply not big enough when you look at the millions of people they have using their search engine daily. If you find yourself, or a webmaster, telling you to stop using Google applications that help your website grow, then it's time to re-think the benefits of receiving traffic now for the slim chance that Google will poach your business later.
Linking Out is NOT a bad thing
There was a time when linking out could get you in a lot of trouble. One of the classic SEO concepts is that every page has a limited amount of "SEO Juice". By linking out, we are distributing that "juice" evenly among every site or page we link to. The idea was to only link internally and boost our own pages.
Things have changed quite a bit in the last few years. The benefits of linking out now outweigh the possible benefits of only boosting our own pages.
By linking out, we're referring to a source for our writing. It offers another point of view, or an article that confirms what we're writing is valid.
Google has shown that it likes webmasters that have a source. The SEO benefits are can be anywhere from minimal to massive. Every SEO consultant has their own opinion. Regardless of our opinions, it's confirmed that linking to legitimate sources will not hurt a website.
A website will be able to see you're linking to them through Analytics. If you're linking to legitimate sources, chances are they're run by legitimate webmasters. If a link is sending traffic, a webmaster will notice that, follow it to the source, and end up at your site. Now you've got someone visiting, and they may even choose to reach out or reference your site in one of their articles. Some of my best partners have been webmasters that I've linked out to.
Follow our SEO Optimization blog for more tips on using linking out to your advantage.
My site has been penalized by Google
If you did not receive a message in your Google Webmaster Tools message area, your website has not been penalized for anything. Google will notify you through Webmaster Tools with a generic message letting you know that something is wrong. If you received this message, chances are you know what went wrong and it should be an easy fix. That doesn't change the fact that the traffic on your website has dropped. More than likely, it's a Google Algorithm Update:
Stuffing Keywords into content and meta descriptions improves my SEO
The name of the game is relevance. Regardless of how many keywords you stuff into a single page, your relevance will not go up. The only way to increase relevance is to have properly optimized titles with content supporting the page topic. If it's great content, people will also link to the page. No one wants to link to a page full of keywords that offer a poor experience.
The more inbound links I have, the better
Websites build authority, relevance, and establish a position in their field over time. These established websites offer great links and a good link from them, shows that they have faith in your content. We want as many of these links as we can get. The great part about these links is they generally look organic and the content flows naturally between the sources.
On the other end, we have spammy links or links from completely unrelated sources. If we're discussing search engine optimization, and a site about cooking links over, that really does nothing for the site. Unless the writer on the cooking site came up with some ingenious way of connecting cooking with SEO, a delicious roast really has nothing to do with the subject. In some cases, these links may even hurt your site because they look artificial.
That being said, NEVER BUY LINKS. It will only get you in trouble. Unless you're building a website that plans to shut down in a short time, Google will eventually detect that you're buying links from websites. Generally, a website that will sell a link to you, will sell it to someone else. Eventually someone will report that site or they'll sell to the wrong site. If you're linked off that page, you'll most likely receive a "Google Unnatural Linking Found" message, and you'll need to fix the issue. Fixing bad links is a tough job.
This concludes our Beginner's SEO Optimization Guide at Build For Search. It's been fact checked by our team and we hope it offers a few insights on how Google works. This is an introduction to SEO guide so we didn't go over very many optimization techniques here. Our SEO Optimization blog has all of our SEO benchmarking data, development suggestions, and a wide range of simple tricks to improve your website. You can also follow us through Facebook and Twitter.
Feel free to contact us if you have any suggestions on improving this guide.Back to Top