User-friendly SEO

What is SEO, and how does it work?

User-Friendly Navigation and Design

The biggest mistake for most webmasters is skipping this step. Taking the time to review the design and make sure there is a nice flow can give a website the push it needs to move ahead of the competition. Building a website from the ground up can be an overwhelming task. The trick is to break it all up into sections. If you're building the template to install into a content management system such as WordPress, the best place to start is with three basic areas – Header, Body, and the Footer.

User-Friendly SEO

Header and Footer: The header is the top of the site and the footer is the bottom. It's best to keep the two sections identical across the entire website. Use these areas for navigation, contact information, or displaying anything you really want the user to see. When handling includes, scripts added into the header will load first on the site, and anything in the footer will load last. Knowing that, you can control how your scripts launch, close, and operate within your site.

Body: The body is where all the dynamic content is displayed. It's the best place to house articles, galleries, or video content. Always make sure to include some text describing the content and what the user will find on the page. Even if it's a small description, the write up will help crawlers index the pages.

Google Rich Snippets

Breadcrumbs: These show up in the Google results and can help increase clicks to your categories. Follow our article on How to Add Breadcrumbs for more on setting these up.

Breadcrumbs - Rich Snippets

Authorship: Google Authorship boils down to the little thumbs beside your results in Google. You get a little SEO boost for adding these, and it creates a feeling of legitimacy to your posts. Follow our How to Add Google Authorship post for our setup guide.

Google Authorship

A well-built site will make it easy for the use to flow from page to page. That leads to an increase in pageviews and clicks which is great for SEO. Not only that, even ads on the site will see an increase in interaction – Your partners will thank you.

5. Usability and How It Affects Content Rankings »»

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Posts by Alex Chan
Alex Chan
With over a decade of development experience, Alex has helped countless websites grow and build traffic. His most recent project Celebrity Net Worth has grown exponentially which has prompted the creation of the development brand Build For Search. Based in Whistler, Canada, Alex gets a fair amount of down time on the ski hill. Follow him on Google+.