Social Marketing Revenue Forecast For $11 Billion in 2017

According to the newest forecast report presented by media analyst firm BIA/Kelsey, by the year 2017 the US social ad revenue is estimated to reach a $11 billion.

Compared to the $4.7 billion earned in 2012, the 5 year period is predicted to show a compound annual growth rate (CAGR) of 18.6%. This increase will occur mainly because of video and mobile social ads that are predicted to display a constant growth.

During the course of the five years, social networks will improve their advertising strategies and social ads will become one of the most popular means of advertisement used by companies. Social networks like Twitter and Facebook are the leading networks where companies tend to place their ads and reach out to their customers.

Along the social advertising, mobile advertising will also see a large growth. The release of the Facebook home application will combine the two types of advertising. All Android phones that will install Facebook home will subject the users to both mobile and social advertisements. According to the BIA/Kelsey numbers, the mobile ad revenue will grow to an amazing $9.1 billion in 2017, which is almost 50% annual growth rate.

Whatever the number say, it is a well-known fact that the Internet ad revenue is in a constant growth in the USA, and worldwide.

Alex Chan

With over a decade of development experience, Alex has helped countless websites grow and build traffic. His most recent project Celebrity Net Worth has grown exponentially which has prompted the creation of the development brand Build For Search. Based in Whistler, Canada, Alex gets a fair amount of down time on the ski hill. Follow him on Google+.