How To Overcome A Period of Spamming Links On Your Site? – Matt Cutts Answers
Posted: December 10, 2013 by Kate Smith
In his newest video response, Matt Cutts, Google's head of search spam, answers the question how sites can bounce back from a period of spamming links. Matt advised massively disavowing all paid links by using the domain level disavow alternative.
The actual question referred specifically to Interflora, the acclaimed UK flower delivery service, which got a penalty from Google for buying links and was penalized for 11 days. Still, Interflora managed to regain its Google rankings, 11 days later.
Rather than addressing this question directly, Matt preferred to reply in a general sense. Namely, if a site paid for links for a year they should disavow all or most of them in that particular time period. According to Matt, this is considered to be a rather radical action, but an appropriate one if, for example, the site wishes to make a fresh start.
The bugging issue here is how Interflora got their Google rankings back in 11 days when the process of disavowing usually takes weeks or months. It is highly possible (according to Matt's explanation) that Interflora removed the bad links and got back on their feet in just 11 days. However, Google had no comment on the matter.
Listen to Matt's video response given above.