Study shows 82% of Shoppers Use Mobile In-Store
Posted: May 21, 2013 by Maja Johnson
It seems that the use of smartphones have drastically changed in these past couple of years. Mobile phones are not just used for endless texting and Facebook anymore. They have become an invaluable tool people use to do research and make decisions while shopping.
According to a recent study conducted by Google, the data show that mobile devices have totally revolutionized shopping in general as 84% of the shoppers have used their mobile devices to help them while shopping. The data correlates to the facts regarding the increase of mobile search and mobile ad revenue earlier this year. Based on previous reports, mobile search increased four times in 2012 compared to 2011. More and more people used their mobile phones to perform research instead of their PCs.
Based on the Google report, almost 84% of shoppers used their smartphones to help them decide whether to buy something while they were already in the store. Basically, most of the shoppers used their smartphones to search the Internet in order to compare prices (72%), find a store where a certain product is sold (73%), or find promotional offers (63%).
While in store, 1 in 3 consumers tend to rely on their smartphones for help and advice more than the shop assistants and store employers. When shopping for appliances, an amazing 97% of shoppers used their smartphone while they were in the shop itself. The list of categories where shoppers used their smartphone while in store includes grocery shopping (89%), baby care (87%), electronic devices (87%) and even pet care (71%).
Based on these numbers, every brand should have a well-managed online marketing campaign that includes reviews for all of their products. If users are searching more regularly while in-store with their smartphones, this could lead to a revolution in how real world stores handle their merchandise.