Tips for The Upcoming Google Panda
Posted: June 11, 2013 by Alex Chan
A few weeks ago Google introduced the newest updates on their Penguin algorithm, Penguin 2.0. This update affected mainly adult websites and sites with poor quality backlinks. Prior to Google Penguin 2.0s release, Matt Cutts announced that a Google Panda update is also expected for 2013. So now that Penguin 2.0 has passed, it's never too soon to get ready for Google Panda.
Google Panda finds and targets low quality content websites while promoting content-rich websites. Since the introduction of the algorithm in 2011, many websites that used black hat SEO and spam to duplicate content have felt the "hand of justice". In some cases, Panda misfires and blocks a good site. This was a common issue with the original release. Applying these simple improvements to your content will ensure that won't happen this next time around.
1. Block all low-quality content
The first and most important step that you must take in order to avoid being penalized by Google Panda is to block all low quality content. Remove or separate auto-generated content that will lower the rankings of your website. Present your best work first and make sure it's unique. Copying other sites won't get you anywhere but the last page of Google's results when Panda comes out.
2. Provide original content
Google Panda is an algorithm specifically designed to target every site that has bad content. This means that sites that steal or duplicate content from other sites will get penalized. Try to produce unique content on your website. Think about your readers and followers and what they might be interested in reading. Focus your attention on the people and be creative.
3. Use Google Webmaster Central Blog for guidance
Google's Webmaster Central Blog will help you keep up-to-date with Google's latest updates. The goal is to build authoritative content and become trustworthy.
4. Advertise less
In this case, the rule "less is more" is very applicable. It is far better to have a few well-placed ads on your website then a dozen in the corners of a webpage. Overdoing ads will negatively impact your SEO and turn people away. You will actually see an increase in revenue from the ads once they find engaging positions, especially Adsense.
5. Keep track of Google updates
Google has been fairly public this last year about their updates so it's best to listen. They literally tell us what to watch out for and what to avoid. By listening, you could avoid some serious SEO penalties. Besides what to avoid, Google has also been telling us what build so by following their pages, you'll be able to implement the latest SEO updates before the competition.