Top 10 Content Marketing Tips
Posted: May 29, 2013 by Alex Chan
Content marketing is the latest buzzword for creating SEO and user targeted articles for traffic. It's not new, there's nothing unique about the 2013 version. It just happens that search engines have decided they prefer high quality web text-based content. Based on this demand, SEO consultants recommend websites create original articles to generate fans, rank better, and build links.
However, simply writing articles isn't enough to achieve your goals. The content should be targeted and engaging. Social media has created a demand for higher quality content as real people share real articles. Content could be an article, video, infographic, or just an image. Successful content draws the audience in and makes them want to tell people about it. Once you figure out a good flow for creating content, these tips will help you get them viral.
1. Update content daily
Generating good quality content is essential for any website. People will always read something they're interested in. Once they become interested in you and your company, the only way to get them to stay interested is to provide them with fresh content on a daily basis. Even weekends.
2. Interact with followers, social networks and fans
Social networks are the best place to interact with your followers. Create profiles on every social network and start building your followers. Social networks are the best tool for content marketing because they reach the largest audience. Once your website becomes active on the social networks, the idea is to constantly generate high quality content so people can talk about you. Use the networks to engage your fans and let them know they're important.
3. Build a good internal linking structure
Once people hooked on your content, you can use that to get them to read more. By creating good internal links on your website, you can get readers to click and follow related content. Readers should be able to navigate through your website easily.
4. Use engaging images for social media
Images are always important when it comes to attracting readers. Some people won't even bother to click on a story if the image is not interesting enough. Choose images that are interesting, powerful and convey ideas.
5. Pushy sales tactics never work
Content marketing should offer something for the reader, not push direct sales. Pushy sales tactics don't work anymore. People are constantly bombarded with thousands of advertisements on a daily basis and they are generally fed up with it. Content should inform and educated people to decide for themselves.
6. Follow popular trends and real world news
The content on your website should always engage your readers. Write about news, popular trend, or anything currently in the media. The world is moving forward and so should you.
7. Pick a good niche
Choosing the right niche market is essential for any business strategy. Who will your target audience be? By analyzing the market, you can determine the best method of marketing. Figure out your demographic group and target your content for that audience.
8. Know your audience
Once you start interacting with your readers, you will start understanding what they like, dislike, and want to read about. As you get to know your audience, it will be easier to create the content for them. Be open to any of their suggestions and try to build a relationship with your fans. Make them know they matter and offer engaging feedback.
9. Invest in a good design
Design is always important. If you are unable to create the website by yourself, invest and have it done by professionals. Make sure your website is user-friendly so people can navigate through it easily. Add widgets for social media networks you support and watch your fans grow.
10. Don't give up
If things don't start running smoothly from the very beginning, don't give up. Content marketing is not easy let alone running an entire website. You must be patient in this business and stick to your program. Good content will always attract followers. In some cases it may take longer than in others. But it will happen.