TripAdvisor Buys GateGuru
Posted: June 20, 2013 by Maja Johnson
The largest travel service portal TripAdvisor has been spending to try to improve their mobile and social services. The latest purchase was announced Wednesday as the travel network announced they have bought GateGuru. GateGuru is a mobile application that offers users information about airports, flights, and weather.
The application GateGuru gets its information from crowdsourcing just like Waze, Google's latest acquisition. Officials at TripAdvisor believe that by purchasing this application, they will be able to provide their users with better and more up-to-date information.
Travel today is closely connected to the use of smartphones. People tend to turn to their smartphones for any type of information. GateGuru application offers passengers firsthand information which is all related to flying and airports. This information, combined with the search provided by Trip Advisor, and will make the traveling package complete.
TripAdvisor has been on a spending spree since December. Back then, Liberty Media bought part of the traveling portal's shares and invested nearly $300 million in the company. Since then, TripAdvisor has invested in buying smaller companies like TinyPost (mobile and social startup company), JetSetter, Wanderfly, and others.