Use of Tablets For Online Shopping Rises 5%
Posted: June 8, 2013 by Maja Johnson
According to Adyen, a payment company that focuses on Internet payment platforms for all international markets, tablets are becoming a popular device for shopping.
Based on their latest index data, tablet devices (both Android and iPad) have shown a significant rise of 5% in the last 10 months, rising from 48% to 53%. PCs are slowly being replaced by tablets as the study shows they are more likely to attract impulsive shopping. This is mainly because tablets have larger screens, easy-to-use touch technology, are lightweight, and you can use them literally anywhere.
iPads, according to the Adyen index, are the dominating mobile payment platform followed by the iPhone, the Android phone, and the Android tablet. In terms of regions, smartphones still dominate as a commerce device in some parts of the world. In the USA for example, 58% of all mobile transactions were conducted using a smartphone. iPhones and iPads dominate over the Android devices mainly because the number of users of Android tablets is significantly small. Europe, on the other hand, turns out to be the leader in transactions made over mobile devices with 15.3%, followed by Asia and North America.
In terms of areas of commerce, mobile commerce showed great increase in the traveling sector, followed by retail, ticket purchases, and purchase of digital goods. When it comes to tablets, retail is the area of commerce where tablets took the lead from smartphones.