Vine Losing the Battle To Instagram Video
Posted: July 7, 2013 by Maja Johnson
Even though it has only been a short while since Facebook released Instagram Video, the application's popularity has been overtaking Vine, Twitter's video sharing platform. The marketing agency, Marketing Land used the analytic tool Topsy to make a comparison between Instagram Video and Vine shares on Twitter. The results show that Vine usage has declined drastically while Instagram Video uploads are rapidly growing.
The numbers presented by the marketing agency are very disappointing for Twitter and Vine. Before the launch of Instagram Video on June 15th, Vine recorded almost 3 million video shares on Twitter. On June 26, that number dropped to 900,000. The agency also reported that on the night Instagram Video was launched, Vine shares dropped 40 percent.
Even before Facebook launched Instagram Video, Vine knew they would face strong competition. Instagram Video started with an existing user base whereas Vine built their user base from the ground up. On the other hand, Vine just became available for Kindle Fire on Amazon, and they also added front camera support through Android devices. While the drop for Vine may not be great for the company, it's excellent for the consumer. The two giant social media powers can compete over the same niche and we'll reap the benefits of new addons, updates, and improvements.