What Is Snackable Content?
Posted: June 3, 2013 by Alex Chan
In 2000, the average attention span was 12 seconds and thanks to the Internet, it's now 2.8 seconds! Hence, snackable content was created. Snackable content is so small; the audience can consume it and understand everything in a glance.
Snackable content includes short messages through short articles, infographics, illustrations, videos, or just a plain image. Even though snackable content is short and fast, it still brings deeper meaning that people can relate. It's designed to leave you hungry for more.
Most ads made in the form of snackable content use witty drawings and infographics to convey a certain message.
So in an age where people's attention spans is about as long a dogs, marketing campaigns need to be short, fast, and clear.