Why CEOs Should Engage In Social Media
Posted: June 5, 2013 by Alex Chan
We live in the era of the Internet personas, social networks, and viral videos. CEOs are no longer the mysterious people that drive companies down paths to success. With the increased usage of the Internet as a broadcasting tool, more CEOs should get online and connect with their clients.
In a recent study, it is seen that people respond best when the information is provided to them by the CEO of a company. Because of that, CEOs are regarded as the best person to provide new information, improve the reputation of the company, demonstrate innovative capabilities, and generally put a face to the company. Most CEOs are presented on a company's official website but that does not seem to be enough for customers anymore. It's now recommended websites provide a personalized image and a real person behind the message. Most young CEOs have become active on the social network like Facebook, Google +, and now even Twitter. The results have proven very positive and client satisfaction has been shown to rise.
Every CEO should know the benefits of social media and utilize them to the fullest. Besides having a profile on most of the social medias, CEOs can greatly improve their customer reach by following action a few of these extra steps:
1. Keep a blog.
Providing good content on a daily or weekly basis that is connected to the company will keep the followers satisfied and interested. It will also bring in new customers.
2. Use Social Media to the fullest.
Twitter, Facebook, Google+, and LinkedIn are all easy to use and filled with potential customers and followers.
3. Use the Company's website.
The CEO should use the website as the starting point to all promotions and information. Referencing an official statement from the company can give a CEO the chance to add a more casual response. Legal language is one thing, but people want to follow messages in real world terms.
4. Interact with people.
Customers and followers like to see the humanity behind large corporations. The CEO must use the Internet to be eloquent, funny, communicative, spontaneous, but never too informal.