Windows Phone Sales On The Rise
Posted: June 7, 2013 by Maja Johnson
It looks like Nokia's decision to jump into the smartphone market together with Microsoft is paying off. Despite the fact that Android still remains to be the leader among the operating systems for smartphones, Windows has shown great rise in the numbers as the sales of Windows phones have increased in the past few months.
Based on the Kantar Worldpanel Com Tech report, the sales of Windows phones grew 1.8 percent on a year-to-year basis. This compared to iOS and Android may seem small, but it is a big step for Windows on a wider scale. Android has the lead with 51.7% of the sales, followed by iOS' 41.4% of the market sales. Windows has the third place with 5.6% of the sales.
It was believed that Windows phones are attractive only to older audiences between the ages of 50 to 64. However, it turned out that the new Nokia Lumia devices attract young customers as well. People between the ages of 25-34 find the Nokia Lumia a better option than the other smartphones on the market. Besides Nokia, the reasons behind the increase in Windows popularity may lie in the feature phone. These devices made 42% of all Windows devices sold last year.